Aida Bicaj has been a trusted esthetician in New York City for nearly three
decades. Her clients keep coming back because they value her exceptional facials and her careful selection of skincare products.
After arriving in NYC from the war-torn former Yugoslavia, Aida started her career with Biologique Recherche. She was committed to the founders Yvan and Josette Allouche, who emphasized quality products, finding an outlet for her innate love of skincare. After 15 years in the industry, she opened her own spa on the Upper East Side.
In the 90s, Aida successfully popularized the once-pungent P50 product. She saw the need for more skincare knowledge and awareness in America, where caring for one’s skin was often seen as either superficial or unaffordable. Aida’s training and experience go beyond offering quick fixes. She takes a comprehensive approach, considering a client’s skin, lifestyle, and habits to create a tailored skincare routine.
Aida has remained steadfast in her commitment to high-quality skincare, regardless of industry trends. Her standard is based on product quality, first and foremost. With increasing stress, pollution, and unhealthy diets, people struggle with skin issues more than ever. Aida’s spas, on the Upper East Side and in Tribeca, provide a refuge from the hustle of city life.
Her clientele, which includes celebrities, the international elite, and Fortune 500 CEOs, trust their faces and bodies to her skill and extraordinary expertise. She has been featured in The New York Times, Elle, and Vanity Fair among many other publications.
Being in Aida’s care isn’t about just getting a facial, it’s about developing a long-term relationship with your skin that evolves and adapts over the years. Aida’s work is a gift; she approaches it with the utmost respect.
