Cosmetics 27 Is Our April Brand of the Month

The Story Behind Cosmetics 27

Cosmetics 27 was founded by Michèle Evrard, a Belgian-trained pharmacologist with over two decades in the fragrance and cosmetics industry. The brand didn't start with a marketing brief. It started with a personal problem.

After a series of knee surgeries left Michèle with a significant scar, she began researching Centella Asiatica, a medicinal plant used in Ayurvedic and Southeast Asian medicine for over 3,000 years. What she discovered in those healing properties became the foundation of everything Cosmetics 27 is built on. Baume 27, the brand's first and still most iconic product, was formulated over two years and launched in 2009 as a single product with no commercial ambitions. It sold out immediately.

The brand has grown carefully since then, never launching a product unless the formula is genuinely necessary and genuinely right. That restraint is rare in this industry, and it's exactly why we trust it.

What Makes Cosmetics 27 Different

The brand operates on a philosophy it calls "pro-aging" rather than "anti-aging." The distinction matters. Rather than fighting the aging process, Cosmetics 27 focuses on supporting the skin's own capacity to regenerate, repair, and stay healthy over time. The goal is skin longevity, not the illusion of youth.

Every formula is built around pharmaceutical-grade ingredient standards. No parabens, no phenoxyethanol, no petrochemical derivatives, no silicones, no mineral oils. The active ingredients are rigorously tested for both safety and efficacy before anything reaches the shelf.

The line is intentionally small. That is a deliberate choice by Michèle, who believes more products are not always better. What Cosmetics 27 makes, it makes extraordinarily well.

The Hero Ingredient — Centella Asiatica

At the center of almost every Cosmetics 27 formula is Centella Asiatica, specifically the brand's proprietary CICA-MA2 Complex, which isolates three purified extracts from the plant: Madecassoside, Asiaticoside, and Asiatic Acid.

These three compounds work together to stimulate the regeneration of key skin proteins, including Collagen III for elasticity, Collagen XVII and Keratin 14 for barrier integrity and stem cell regeneration, and to protect against oxidative stress that accelerates cellular aging.

Clinical testing on the Baume 27 Advanced Formula showed a 100% increase in Collagen III, a 58% increase in Collagen XVII, and a 54% increase in Keratin 14 with consistent daily use. Those are meaningful numbers, not marketing copy.

Centella Asiatica has been called the "longevity plant" for good reason. When extracted and concentrated the way Cosmetics 27 does it, the results speak for themselves.

The Products We're Featuring This Month

BAUME 27 ADVANCED FORMULA
The brand's cornerstone. A rich, biomimetic repair cream that rebuilds barrier integrity, softens fine lines, and actively works to regenerate skin proteins. Works alone or layered over the Baume 27 Serum for deeper results. Ideal for aging, reactive, dry, or barrier-compromised skin.

ESSENCE 27
A lightweight hydrating fluid that acts as a cellular energy booster. Applied before Baume 27, it floods the skin with dual-weight hyaluronic acid, stabilized Vitamin C, and Centella Asiatica to plump, tone, and prepare the skin for what follows. 99% natural origin ingredients.

CLEANSER 27
A bio-balancing exfoliating cleansing balm that removes impurities without disrupting the microbiome. The gentle formula preps the skin for maximum absorption of everything applied after.

CONCENTRE 27
A targeted brightening serum combining Vitamin C and Vitamin B3 (niacinamide) to reduce dark spots, even tone, and improve overall radiance. One of the most precise spot-correcting formulas in the line.

Why We Carry It

Cosmetics 27 sits at the intersection of two things I look for in every brand we bring into this business: clinical integrity and skin respect. Michèle built this brand the way a pharmacist thinks about formulation, not the way a marketing team thinks about shelves. The ingredient choices are deliberate, the concentrations are meaningful, and the results accumulate over time in a way that reflects actual skin health.

It is also a brand that complements the clinical work we do in the treatment room. For clients recovering from active treatments, dealing with sensitized or compromised skin, or simply looking to build a long-term regenerative routine, Cosmetics 27 fits precisely into that protocol.

Shop Cosmetics 27 This April

Throughout April, Cosmetics 27 is our featured brand of the month at Aida Bicaj Skincare. If you have questions about which products are right for your skin, reach out or book a consultation and we can build a protocol together.

Skin that regenerates well ages well. That is the Cosmetics 27 philosophy, and it is ours too.